Cricut, Inc.

Cricut Inc. is a leading company specializing in the manufacture and distribution of smart cutting machines, designed primarily for DIY craft enthusiasts and small business creators. These devices are known for their precision and adaptability, supporting a wide variety of materials from paper to leather, enabling users to craft personalized, high-quality projects. Cricut's ecosystem extends beyond just hardware; it offers a proprietary software platform, Cricut Design Space, allowing creators to design, customize, and execute intricate patterns and designs seamlessly. Additionally, Cricut provides an array of accessories and complementary products, such as cutting tools, materials, and pattern subscriptions, enhancing the crafting experience. Catering to various creative communities, Cricut products have gained significant traction in sectors like education, home decor, fashion, and personalized gifting. This ecosystem-centric approach not only solidifies Cricut's market position but also fosters a vibrant user community. Headquartered in South Jordan, Utah, Cricut continues to innovate at the intersection of technology and creativity, maintaining a robust presence in the digital crafting market.